The theatre-going audience in the Hindi belt has acquired a taste for the type of mass movies made in south India, which are different in tone and tenor from Bollywood. The chairman of Goldmines Telefilms Manish Shah has a significant role in it. Since the early 2000s, he has been picking the most sensational of south Indian movies, dubbing them in Hindi for the television audience across north India. The first Telugu movie he dubbed in Hindi was Mass.
The 2004 movie starring Nagarjuna in the lead role was the directorial debut of Raghava Lawrence. Manish dubbed it in Hindi under the title Meri Jung: One Man Army. The dubbed movies hooked the audience and have found a cult following over the years. Things have come to the point that now dubbed movies are posing a challenge to mainstream Hindi releases, with Pushpa the Rise being the case in point.
“Content has no language. If you have the right content that people can enjoy, the audience doesn’t worry about who are the heroes or heroines. This is the lesson I learned from the television serials, which normally have unknown faces. And still, they all work. Movies that have good action, family sentiments and comedy and stories, will always click with the audience,” Manish told indianexpress.com.
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